Posts from January 2020

What Does a Low Commission, Bargain-Priced Agent Look Like?
The average listing fee to sell a home in Northern Virginia is approximately 2.6% (excluding the fee to a buyer's agent). Generally, a low commission, bargain-priced agent prices their listing fee in the area of 1.5%. That's an astonishing 40% below most full-service agents. Low commission broker-agents are generally brokers or agents who center their day-to-day service model around simply being the low-cost provider without much else in terms of value offered to sellers. Low-cost providers usually come from two schools of thought. One is the belief that technology has so revolutionized the home selling process, and in so doing, it has eliminated the long-standing complex process of selling a home. This i...

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Independent Agents are Best Calibrated for Seller Success
BrightMLS statistics prove that Top Producing, Independent Agents perform at an exceedingly higher level when compared to bargain-priced agents and large agent-teams. There is a proven Seller Success Trajectory that occurs across home selling models. The selling model that produces the lowest seller value and highest risk is For Sale By Owner (FSBO) - a model where the seller uses no agent at all. This model produces a very low selling probability. Contacting a bargain-priced agent is usually the first move for a failed FSBO or a seller who is in search of the cheapest agent. The low-cost c...

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