The Economics of Our Decisions
I find the discipline of economics intriguing and how the science becomes involved in most of our decision making. The laws of economics impact every level of society from government, to businesses, households and individuals. The study of consumption behavior plays a central role in economics. Most consumers make rational decisions about the products and services they purchase based on value and preference. Generally, consumers are trying to get the most for their money. In economic terms they are trying to maximize total utility, or satisfaction, given their budget constraint.